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Buy.com / Rakuten

Buy.com joined the Rakuten family in 2010, making the joint businesses combined into one of the world’s largest online retail marketplaces. We offer consumers more than 90 million products from 38,500 merchants around the globe. Buy.com becoming Rakuten.com is the next step of that relationship as the Rakuten Group increasingly unifies its brand internationally. This transition will open up the Rakuten.com (formerly Buy.com) marketplace to customers globally, as well as introducing merchants and retailers from around the world to its North American customer base. Both its merchants and its consumers will benefit from this open, global market. We are excited at the possibilities to come, and we hope you continue to join us in our global growth.

Who is Rakuten?

Opening it’s “doors” in 1997, Rakuten, Inc. has been a major force in bringing internet retail to the world. Rakuten is a company who inspires action and creates results in the world market through empowering everyday people in their business ventures. ‘Empowerment” has been the key ideal reaching far beyond Japan. Rakuten seeks to empower merchants to deliver Omotenashi, a hospitality mindset, which helps sellers create lasting relationships with customers. Rakuten ranks among the top three e-commerce companies in the world with over 90,000 products from 38,500 shop owners. Among its numerous online properties, its flagship B2B2C (business-to-business-to-consumer) model e-commerce site Rakuten Ichiba is the largest e-commerce site in Japan and among the world’s largest by sales.
What is Rakuten.com?

Formerly Buy.com, Rakuten.com (www.rakuten.com) will continue its mission to deliver an outstanding shopping experience to over 18 million customers and offering a broad selection of goods and merchants. Rakuten.com is a true marketplace which empowers retailers to build individual relationships and go the extra mile for their customers. As opposed to the vast majority of faceless, transactional e-commerce marketplaces which also sell directly to consumers, Rakuten.com is focused on building relationships with merchants and consumers, differentiating on experience and not price alone.

Rakuten.com’s focus is on delivering more than just a transactional experience to consumers, instead making connections between merchants and buyers via its ‘discovery’ shopping, video content and reviews. Rakuten.com believes that ecommerce should be entertainment and fun for customers.

Rakuten.com offers its merchants the ability to customize their presence on the marketplace – the control of the brand is therefore given back to the merchant, allowing them to increase customer loyalty and build sales. The model provides three key elements for retailers looking to increase online sales – the system, the traffic, and the expertise. We empower our merchants to create a live, attractive and interactive web store while taking good care of the customer. Unlike competitors, it is a combination of technology and people. The approach is to aid its merchants to succeed rather than compete with them.

Rakuten.com is a true shopping market that differs from the vending machine model and ‘nameless, faceless’ offerings delivered by other online retail markets and strives to remind its valued customers that there are actual people behind the veil of buying online, emphasizing that consumers have a choice about who and where they buy from. Fundamentally, consumers should be able to buy from people, not the internet. This approach allows merchants to truly differentiate and succeed in an increasingly crowded online world.

Shopping is Entertainment

Have fun while shopping! You can really find anything that you are looking for on Rakuten.com and discover new products in fun ways. Rakuten.com believes that shopping should be entertainment too, from in depth video reviews, daily and weekly Super Points events and promotions or surprise seasonal sales Via mobile and fixed marketplaces, Rakuten.com is wherever the consumer is and constantly connected through social networking sites such as Facebook, Twitter, Pinterest and Google+. Our new focus on video guides and tailored recommendations will make it easier than ever to ensure you’re ahead of the curve when it comes to the next big thing!

Buy from People

Rakuten.com supports more than 5,500 shop owners and we currently have 24 product categories, offering everything from wine to pet supplies, and health and beauty products to electronics. We have an incredibly diverse marketplace and as we continue to grow, we’ll increasingly connect buyers and sellers all over the World.Rakuten.com connects buyers and sellers in a dynamic marketplace – with sharing and discovery features, great prices, fun experiences and convenience for 18 million shoppers. We’re different to other e-commerce sites, as we empower shop owners to connect with shoppers through the Internet without sacrificing quality or price points. We simplify the online shopping experience and make it more personal for the consumer.

What’s more, unlike other e-commerce sites, we want you to talk to us and our shop owners to make sure you’re getting all the help and advice you need without unnecessarily complicated click throughs slowing you down.

We hope you love our new name and new approach to online shopping as much as we do!

http://www.rakuten.com

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